Christopher Altman

Summary of Qualifications & Objective I am a Digital Product Director experienced in all aspects of digital strategy:  from early-stage market research and planning, initial information architecture and scope gathering, to managing developers and designers to execute a product. I have been involved in all areas of Digital Media, launching US brands and products in new markets across the global, selling content to third parties and developing distribution systems.  I am pursuing a position that will utilize my interests and experience across product development, business and technology to help grow a company.

Experience

Director of  International Digital Media,

A+E Networks,  New York, NY — Dec. 2011 - Present

I lead International Digital Media product, content, technology development, operations and marketing.

Manage a team in all digital product development across platforms: mobile, TV, distribution, games and web, from design concepts, product definition, launch and development.

Responsible for  global roadmap, platform development, information architecture for video, distribution, B2B sites, as well as developing direct to consumer sites and applications.

Overseeing all the digital components of the 15+ channels launches, in over 20 languages, in the last 5+ years, including digital marketing, sites, internal systems and digital marketing strategy and goals.

Working with A+E regional managers to identify global and local market trends; crafting digital solutions to meet local brand and business needs in 33 languages and 250 countries.

Managing the launch and development, with local management, of over 28 network-branded sites across Latin America, Asia, and Europe, resulting in global traffic growth of 36% per year for the last 3 years.

Launching a collection of Mobile and Social games in Latin America, based on A+E IP resulting double digit growth in KPI for the region.

Planning all digital operations finances:  over 2 million dollars annually.

Auditing effeteness of local Digital Marketing budgets on search, display, and social campaigns.

Developing global social marketing campaigns for channel launches and marquee programming.

Leading the division’s analytics team in defining goals, metrics and strategies for the global portfolio of brands.

Reviewing all digital media related, non-transactional business agreements, including, but not limited to, content rights, technology license, services, and trademark use.

 Sr. Manager of International Digital Product & Content,

A+E Networks, Dec. 2006 – Dec. 2011

Negotiated and reviewed all division technology contracts, including, but not limited to, Akamai (CDN), Brightcove (video), thePlatform( video), Comscore, Rackspace, Google (DFP), and Amazon (AWS).

Defined global digital video encoding specifications, operations and workflow for multi bit rate renditions.

Manage the daily operations and product management of the internal Enterprise E-commerce and distributions systems responsible for of over 50 million dollars revenue.

Lead to the U/X team in translating brand style guides to the web and mobile platforms.

Created or reviewed all technical, visual, and workflow documentation: wireframes, functional specification, technical specification, user workflows, and server architecture.

Managed a group of developers, project managers, producers and designers in an agile SCRUM workflow.

Acquired rights to third party content, text, images, and videos for our global portfolio of properties.

Developed, with Corporate IT, a roadmap for technical infrastructure growth for the International division; worked with stakeholders to define needs, vision, and solutions.

Sr. Coordinator of Digital Media,

MTV International, New York, NY, Jan. 2006 – Nov. 2006

Developed and enforced best-practice processes: release schedules, documentation, workflow optimization, video tech specs, and the rights and clearance process between MTV.com and MTV.ca.

Compiled global site traffic scorecard for all non-US properties using internal Omniture and Comscore data.

Content Manager,

Local Projects, New York, NY June 2004- July 2005

Created a customized database to track and manage 1000’s of licensed images.

Secured and negotiated rights and license-of-use for all historical material in all projects.

Worked with graphic designers, developers, editors, and animators to manage projects content needs.

John Freeman Design, Brooklyn, NY, 1996 -2000 , Assistant Designer/Developer (Freelance)

Developed a PHP/MySQL-based e-commerce site, with Paypal integration.

Developed and designed several sites using HTML, CSS, and Javascript

Education

Bard College,  Annandale-on Hudson,  May 2003, Bachelor of Arts in History: GPA 3.6

Awards: Freeman Foundation Grant for Asian Studies: 2002 & 2003

Skills

Extensive Knowledge of MS Office & Projects, Wire-framing,  information architecture, Omniture, Google Analytics, Omnigraffle, Photoshop, Illustrator, Video encoding. Knowledge of HTML5, CSS3, AS2, JQuery, SQL, Drupal, Wordpress and Javascript.