Foursqaure UK

 

Here's the official press release for our Foursquare partner ship in the UK. Big time passion project for a few of the people in the UK office - who are big foursquare fans. This was a US based partnership we extend worldwide- more places soon...

London — 17th February 2011 — HISTORY is asking people to rediscover their love of London through its partnership with location–based social network, Foursquare, which aims to uncover all of London’s famous landmarks and historic sites as well as the lesser known parts such as bars and cafes, monuments and streets. Do you know where is the UK’s only street where you can drive on the right? Do you know where Dead Man’s Hole is? Where is the London Stone? Information on these sites and hundreds of other intriguing places all around London are now just an app away.

Mobile users download the Foursquare app to their phone which enables them to ‘follow’ HISTORY. Followers receive an intriguing tip each time they ‘check in’ to any of 600 historic sites in the city including the more than 20 partners working with HISTORY. After any four visits to any attractions, followers are awarded a Foursquare badge—HISTORY ♥ London. Discounts at many of the 600 attractions are offered to followers simply by checking in. Just some of the partners on board with HISTORY are the Thames Barrier Visitors Centre, Shakespeare’s Globe, Museum of London, The Clink and many, many more.

Over the next six months, HISTORY will help Londoners to uncover more and more of their city as well as reacquainting them with favourite London characters—some historical and some from more recent times. HISTORY will also provide regular updates on its Twitter page and will launch a sweepstake draw with one lucky London couple winning an exclusive prize of three nights at a luxury, five star hotel. An interactive map featuring London’s attractions can be viewed on www.history.co.uk along with regular updates on partner sites.

Some of tips that HISTORY is providing are:

• Savoy Street—This is the only street in the UK where you drive on the right. The rule dates back to the days of hansom cabs, dropping off their privileged guests at the Savoy Hotel.
• Dead Man’s Hole—Located at Tower Bridge, north end – corpses for medical research were once dropped off here, after being ferried across the river. Hospitals on the north bank paid more for them than hospitals in the south!
• The London Stone—This simple rock on 111 Cannon Street, now lying in the wall of a Chinese bank, was once the most famous landmark in the city. Its origins are lost in legend and myth, but it was considered the city’s symbolic heart.
• The Dove—Situated at 19 Upper Mall in Hammersmith, this cosy riverside pub dates back to the 16th century, and boasts the smallest bar in England—4 foot 2 inches by 7 foot 10 inches.
• The Thames Whale—In 2006, Britain was captivated by the fate of a 19 foot bottlenose whale that swam up the Thames and became stranded here. Sadly, the whale died and its skeleton is now in the Natural History Museum.

The partnership with HISTORY and Foursquare was launched today at the Tower of London, just one of London’s top tourist attractions working with HISTORY to uncover the very best of the city’s smallest and greatest attractions.

Partners

The partners that have signed up to the partnership between HISTORY and Foursquare include:

Benjamin Franklin House Florence Nightingale Museum Hampton Court Palace Kensington Palace Tower of London Museum of London Museum of London - Docklands Shakespeare’s Globe National Maritime Museum The Queen’s House The Royal Observatory Royal Armouries at The Tower of London Southbank Centre—Hayward Gallery Southbank Centre—Queen Elizabeth Hall Southbank Centre—Royal Festival Hall Thames Barrier Visitors Centre The Clink